How to Use Mailchimp for Email Marketing

Email marketing is a great way to create a buzz around your site, before it launches and once you’re up and running. To do this, though, you need to build an email list. Mailchimp is a great platform for setting up lists and email marketing.

What is Email Marketing?

Sending emails or newsletters to your readers is what you would call email marketing. You’re targeting your audience through electronic mail and sending out information, special offers, news or other relevant information.

This is an important part of your marketing process. Before you launch, email marketing can generate excitement and anticipation, meaning that launch day isn’t met with silence. After your launch effective, purpose-driven emails can bring in a steady stream of subscribers, who you can convert.

How to Use Mailchimp

Mailchimp is an excellent tool for this. With it,you can create and build lists, set up emails on existing templates or customise your own, and target your campaigns. You’ll want to start building your list as soon as possible, even before you launch your website.

To get started, you’ll need to sign up for an account on Mailchimp. You don’t need to pay for this service until you get to a set number of subscribers, so it’s a great option if you’re just starting out.

The first thing you’ll need to do is create a list. You can start by doing one general list for your site – later on you may want to create more lists for specific products, events or promotions. You can then create a Signup Form within this list. To do this, go to Lists, Signup Forms and then Embedded Forms.


There are various options available, depending on the space you have or the background you’re using. The Naked Form, for example, is transparent, so works well if you have a background image. Once you’ve selected the type of form you want, Mailchimp will generate HTML code. Copy this code and paste it into your text field on your site.

It’s a good idea to add this Signup Form to your Coming Soon Landing Page. This can help you collect email addresses before you launch. People who sign up are clearly interested in finding out more, so use this to your advantage by starting your email marketing as soon as possible.

You can integrate Facebook, Twitter and other apps with your Mailchimp account. To do this, Log into Mailchimp and go to Account, in the drop down menu on your profile. Select Integrations and follow the steps from there. Mailchimp provides more detailed info on how to do this here.

A Note on Spam

Email marketing is a nifty tool, but only if your emails don’t end up in the junk folder. Even if all of your subscribers have opted in, and all have agreed to receive your emails, spam filters may still affect the delivery rate of your emails.

You can take a few precautions to ensure your emails don’t get marked as spam. Don’t send an email to anyone unless you have their permission to do so. Include an Unsubscribe button on your newsletter. And when you do send out emails, keep them concise and in the same style as your site. Mailchimp gives a more comprehensive explanation here.

Once you’re all set up, you can start sending out super-awesome newsletters to your list. For now, it’s time to put together your landing page, so you can start building your super-awesome site.