Tips for Building an Effective Facebook Page

An effective Facebook page can help drive traffic to your site, while improving communication with your followers and customers. And getting started is quick and easy.

Sign Up for Your Facebook Page

You’ll need to have a personal Facebook page, from which you can sign up for a business page. On your profile, in the top bar, you’ll find a drop down menu – open this and click Create Page.

You’ll be able to select the type of page you want and enter your business name. You’ll be adding your profile and cover images, so have these ready.

Facebook will also suggest adding a username. This is a good idea as it helps people find your Facebook page, which in turn takes traffic to your site. And as there are so many people, organisations and businesses on Facebook, having a unique username ensures that people find the right Facebook page.

Once this is all done, you’ll see something similar to this. Then you’re ready to start posting!

Facebook page with cover and profile image

Add Images and Videos

Using images and videos on your Facebook page can make a big difference in how many people notice your posts and consequently like your page. You need to post compelling photos or graphics if you want to grab your audience’s attention and get them hitting the Like and Share buttons.

Video has also become a popular choice for social marketing. It captures the attention and helps you communicate more effectively with your customers. Try to keep your videos to the point, and remember that lengthy videos or large file size may affect the quality of your video.

Here are some tips from Facebook.

Post Regularly

You need to keep up a steady stream of posts. Regular posting is essential to catch (and hold) your followers’ attention. But how often is enough, and what is just too much?

1 to 2 posts a day, or 3 to 10 posts a week, is generally agreed to be the best approach. Much more than that and your followers will feel overwhelmed, and your responses will taper off. Generally speaking, the higher your number of followers, the more you should post.

And while it is helpful to post regularly, you need to ensure that your posts are relevant and interesting. Posting arbitrary info or images is unlikely to have the impact you’re looking for. Rather repost previous items (#InCaseYouMissedIt) which your audience is likely to find helpful.

Think About Post Length

While Facebook posts can be (and often are) lengthy, the ideal length is between 40 and 80 characters long. You may have more to say, or important information you need to share, which is fine every once in a while. But when you’re sharing a link to your website, shorter posts are more successful at grabbing followers’ attention.

Your average Facebook feed is so full of information, that any post too long is unlikely to get anyone’s attention – no one has time to read it! So get straight to the point and if you can use 60 characters instead of 80, do so.

Check That It’s Working

Whether you post twice a day or 3 times a week, whether your posts are long or short, remember to use the Facebook analytics to ensure that what you’re doing is working.

Facebook provides some very useful insights, telling you what sort of reaction each of your posts received. Keep an eye on these to ensure that your posting habits resonate with your followers. This should help you determine how often to post and how long to make your posts.

Don’t forget to add Facebook to your Landing Page, which is the next step to setting up your website. Or have a look at more insights on social networking.